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BIOGRAPHY

 

William Wild’s upcoming full-length LP, Push Ups [Sony Music Masterworks], set to debut 2020, diverges from his previous work in an expansive way.  

 

William Wild, the moniker of Tennessee-based artist Garrett Sale, delivers Push Ups as a sonic and thematic contemplation of identity and morality, as intimate and personal as it is dynamic and progressive.  Marking a pivotal moment in his career, the release is a momentous production and lyrical step for Sale, partly drawn from a period of life marred by existential crisis and the sensationalized perception that often coincides with hallucinogenic exploration.  

 

“The record is less a chronological journey than an emotional map,” Sale explains. “There are moments of purity and naïveté. There are moments of full emotional chaos. There are moments of apathy.” The subtle folk textures juxtaposed with gripping electronic, alternative elements encompass the transient peaks and valleys inherent to a cycle of crisis and reconstruction. “I encountered my mortality: the death of who I thought I was and who I lived my life as. The record is sort of me trying to figure out what it is I have to say. The songs are glimpses into manic behavior, extreme highs and lows.”

 

Since William Wild’s first release in 2014, he has quietly gathered a devoted following—evidenced by the reception of his 2016 EP Steady Now—demonstrating with each release Sale’s progressive maturity and tactful savvy as a producer and songwriter.

 

The single “Morning” surpassed 12 million Spotify streams to date and takes up real estate on playlists such as Roots Rising, Fresh Folk, and more. In addition to praise from American Songwriter, No Depression claimed, “If Dan Fogelberg, Neil Young, and Harry Chapin put their musical genes together to create a musician in their image, they would have come up with Garrett Sale.” Songs from Steady Now also reached the screen with high-profile film and television syncs in Yellowstone, Brittany Runs a Marathon, and Wind River

 

On the heels of Steady Now’s success and holed up “in a cheap rental house,” Sale struggled to write and record in 2017, his momentum offset by a series of difficulties and tragedy. “Eighty percent of the time, there was no inspiration, or I would slip off into a really weird spot where I was trying to write,” he explains, “but it wasn’t working.” 

 

After nearly a year of struggling with the album, a tragic drive-by shooting that left his next-door neighbor murdered on his front lawn finally convinced him to make a change. By December 2018, Sale had moved out and constructed a new studio.

 

“Getting in the new studio was like shaking off the last couple of years,” he elaborates. “There were some growing pains. I completely flipped my world view. When I finally got settled, I had a sketch of every single track. And I was basically like, ‘the only way I’m going to get through this project is to just finish it.’” 

 

“In hindsight, it’s what I should’ve done the whole time,” he concedes, “finish the music.”

 

He preceded Push Ups with the single “Hard Lines, Hard Times” in 2019. However, the 2020 single “All My Life” hints at the scope of his overarching vision for the record. Led by the swells and hums of a Fender Rhodes, chords ring out between the beats of a WWII-era marching drum—“bought from an ex-cop on Craigslist”—and a gospel-like choir of synths. The simple chord progression underscores a potent and riveting delivery.

 

“The line ‘I never lied’ popped out one day while sitting with the Rhodes. I wasn’t sure where it wanted to go, but I had the feeling that it was a complicated statement…like it had come from someone who had been through something and maybe they were just talking to themselves, lying to themselves,” he recounts. “I love how the Rhodes sounds so natural and organic but also other worldly, I wanted to lean into that and see if I could bring synthetic elements into my music in an organic way and build a narrative in it.”

 

He dusted off an old guitar acoustic melody to reside in “Rental House,” a song whose vocals mirror the highs and lows of its origin. The obtuse narrative is a nod to his parents’ divorce and how his dad moved-out into a secondary house his family called “the rental house.” At the same time, it offered personal closure on a tumultuous and trying relationship with his late father.

 

Meanwhile, the delicate finger-picking and soft intonation of “Slow Records” channels the stream-of-conscious style storytelling and vivid vignettes of a late-night drive. “I tend to experience my life as a dream often, so I tried to encapsulate that,” he adds.

 

“Holy Ghost” came from a song-writing experiment where his co-producer left the room and gave him an hour to come up with something. “When he finally returned, all I had was the line: I need more time,” Sale laughs. “Over the next couple of weeks, I really connected with the easy-going nature of the melody and found solace in a more light-hearted picture of self-doubt.” 

 

Finally, “Radio (Where I’m Going)” concludes the multifarious journey with lush guitars and a soft falsetto hum and homage until he croons, “Radio…play that one song…get me where I’m going.”

 

“I was going through a lot of existential confusion and kind of became obsessed with my own well-being,” he confesses. “That didn’t feel interesting to write about though. In the past, music was almost an unconscious experience. I’d just write a song in my bedroom. I never really thought about what I wanted to say or had a finite sonic direction. To me, there was a newfound pressure to say something meaningful. When I listen back, I vividly hear the place where I was—it’s almost tangible. I feel like I’ve grown so much. It’s the child version of me figuring it out.”

 

In the end, these pieces fit perfectly together on William Wild’s Push Ups—a timeless record that leaves its listeners planted squarely within reality but still questioning what is yet to come. 

 

“I found some solace in creating Push Ups,” Sale confides. “You don’t have to take the route of making everything look okay all of the time. There’s power in being honest and open.” 

IMAGERY