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A beacon of empowerment and unfiltered, honest emotion, Jacqueline Loor is an artist on a mission. “I want people to feel something when they listen to my music,” she says, “so much so that it moves them to actually do something that they may have been too scared to do, or to even admit. They’re going to come out of it stronger on the other side.”


A Latina mother of two originally from Miami and now based in Tenerife, Spain, Jacqueline Loor embodies her music’s themes of inner strength and self-discovery. The first song she wrote at eighteen was about finding the courage to break up with her boyfriend and facing the truth of their relationship. She explains, “Writing music has always been so cathartic for me, and I hope my music can help people find their own strength .”

It’s only natural, then, that Loor’s debut album would embark on an empowering and cathartic journey through darkness, and into light. Years in the making, the impassioned Show Them puts Loor’s dark pop prowess on display while charting a harrowing, but ultimately freeing experience of healing and finding self-worth. Written for and dedicated to Loor’s twin sister, the album finds Loor reaching an outstretched hand in the hopes of inspiring her other half to fly high.


“I’m an identical twin, and so many of my memories are because of that,” Loor explains. “I’m a very strong, independent woman. My sister is a boss when it comes to business, but when it comes to relationships, she’s a mess. I’m always the one giving her advice, and she’s never listening. I have a savior complex with my sister. She’s my other half; I can’t give up on her – I need to save her.”


Show Them attempts to do just that: Giving Loor’s sister, and anyone else who listens, the emotional tools to help them recognize and break out of unhealthy relationships and toxic cycles. “You don’t have to settle for a relationship that might be breaking you and destroying who you are,” Loor says. That path begins with the album opener “Coming Undone,” a haunting confessional and poignant ballad capturing pain in its prime.


“That’s the beginning of my sister’s story – this album is for her and about her. She was in that toxic relationship. I want people to play it from beginning to end and hear it all, and let it take them on this journey.”


Show Them swings low before rising high, taking us on a full tour of emotional wreckage, reclamation, and perseverance. The bittersweet “Don’t You Pretend” dwells in aching depths, channeling sadness and pain into a song of resilience and embracing the truth; the radiant anthem “Burn It Down” – one of the album’s strongest songs – simmers, smolders, and soars in the face of adversity. “This world, they break you down and tear you apart,” Loor cautions, her voice full of heated emotion, “and that’s when the fire starts.”


The tides start to turn halfway through the album: “Coming Undone (Semblance Remix)” marks a turning point, revitalizing the record’s start and turning what was once a heartbreaking cry into an emphatic shout. “The remix flips everything upside down: You’re going to learn from your mistakes and come out the other side dancing ,” Loor says. This is the beginning of self-affirmation for Loor’s sister: “Toward the end of the album after she finds her strength and leaves her toxic relationship behind, she finds her own power in ‘I Can Fly’ and ‘Show Them.’ Both songs are instant album highlights, reveling in bright pools of optimism and hope:


“‘ Show Them’ was a song I wrote on my own meant to empower people to be who they are. I feel one of the best things I have learned in life is to be who I truly am, instead of who I’m ‘supposed to be.’ I hope this song empowers people to be true to themselves, a message I always try to give my two little girls. I even had them sing on the chorus, which really meant the world to me because so much of what I do is for them."


“It’s all about a person being who they really are,” Loor says of the title track. “I’m very big on an individual being who they are instead of trying to conform or being put in a box. I’m a big advocate for people being themselves. I do that especially as a mom: I want all kids to know how beautiful and how perfect they are, and sometimes I do think my twin struggles with self-esteem; she doesn’t realize how amazing she is .”


“It’s not about being cocky,” she adds. “It’s about being confident. I see my flaws, but that’s part of my beauty.”


Show them your claws

Show them your teeth

Show them your big bad boots

Up to your knees

Show them you’re tough

Show them you’re raw

Show them you’ll fight

Show them all, Show them,


Charting an arc of self-love and renewal, Show Them is an inspiration – as is its creator. Jacqueline Loor has been songwriting for years, but she only started singing 3.5 years ago; part of her artistry, she says, is about not giving up on your dreams. “I just started doing this at 36 – people think it’s too late, and that’s bullshit!” she laughs . “I want people to realize I’m not a one-trick pony. I have this depth of storytelling as a songwriter, but I’m also a vocalist with a powerful range: I'm really proud of how I was brave enough to hone in those skills.” In addition to her performance talents, Loor self-produced one of the tracks on her album, “I Broke My Heart,” and looks forward to increasing her work in the production space.


In the interest of showcasing her talents, Loor is also in the process of releasing a series of Spanish-language Latin pop songs in-between her album singles. Tracks like “Nunca Te Olvidaré” and “No Me Digas” place her in a fresh, new light that highlights her diverse skill set.


“I was on the fence about making a new moniker, but no: I’m going to do bodies of work, albums,” Loor states. “After this album, I’m going to release a Latin pop album. This is WHO I AM: That’s all of me. I don’t have to be just ‘dark pop,’ I can just be me. And the cool thing too about my Spanish music is that it’s all about female empowerment! For me, it’s actually really fun to write in Spanish. I don’t have to always stay so deep and dark and emotional; I can have a little bit of fun. It’s a good release for me, too.”


The many sides of Jacqueline Loor are coming out at once, and the world is better for it. “I love that they’re all real stories,” the artist says, beaming. “If you listen to it, there’s a real person behind each song who actually went through a situation and learned something about themselves, and learned that they’re stronger than they thought they were.”


Jacqueline Loor may have initially made Show Them for her sister, but its relatable themes and universal messages forever exist as a beacon for all who need them. “At the end of the day, it’s about helping other people who are going through hard times,” she says.


“I want the album to leave people inspired. I hope it helps give them strength to accept what’s going on, not pretend it’s something it’s not, and realize they have the strength to get out of it… and at the end of it, realize they’re amazing just the way they are.”



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